Foxize Cloud has a series of automated emails that are activated according to user activity, for example when they enroll in a course or when they have forgotten their password.

But maybe you are interested in doing an emailing campaign aimed at a specific group of users, to encourage a purchase or sharing a coupon, for example. In Foxize Cloud you will find the tool you need for these occasions.

In this guide we explain how personalized mailings work step by step:

1. Create the email template

To get started with your email marketing campaign, you must first create a new email template. To do this, access the "Daily management > Marketing > Email templates" section of your backoffice and click on the "+Create new template" button that you will find in the upper right.

This option will open the template editor. In it, you must give the template a name (so that it is recognizable in the email list), the subject and write the body of the email.

You can customize the appearance of the email through the HTML source, for example by importing a Mailchimp template. Remember that, by default, when the email is sent, the header and footer will be added automatically, and this cannot be modified.

Once ready, check the "Active" box and save the template to continue with the next step.

2. Send email

To send the email you must access "Daily management > Marketing > Send email". The submission process consists of 3 steps: Add users, select the template and submit. Let's look at them one by one.

2.1. Add users (segmentation)

2.2. Select template

Once you have all the emails added, you must go to the next phase to select the email template you want to send.

2.3. Send email

Finally, you must finish filling out the necessary information before sending the email:

• Campaign name: to recognize it in the list of all the campaigns you have sent.
  

• Subject
  

• Sender email: the sender email is the one that appears in the "Settings > Contact information" section. By default, an automatic email is generated.
  

• Sender's name
  

• Recipients
  

• This section will show the total number of recipients who meet the conditions established by our email provider to be contacted. You can check these conditions here.

• Testing email: Add an email address and send a test message to ensure that the campaign is correct.

• Sending date: it is optional, to schedule the mail sending.
  

When everything is ready, it only remains to press the "Send" button to launch the campaign.

3. Emailing results

You can see the metrics of the sent campaign from "Daily management > Marketing > Emailing results".

In this section you can see the report of the different marketing campaigns that you have sent to date. You will find the KPIs:

• Number of emails sent

• Number of openings

• Unique openings

• Opening index (total openings / total sent)

• Clicks

• Unique clicks

• Reactivity (Total clicks / total openings)

• CTR (Total clicks / Total sent)

If you have any questions you can reach us through the "Help" tab in your platform or by writing an email to: soporte@foxizecloud.com