In this guide we will show you how to configure and manage everything pertaining to digital marketing on your training platform.

Why is it important to configure the digital marketing of your platform? These are some reasons:

• Keep track of the online school audience, the number of visits and their interests.

• Know the process of acquiring new users and their origin.

• Study what content generates more traffic and know how to boost it.

• Generate good search engine positioning organically.

• Create and manage campaigns on social networks, email, search engines.

• Etc.

You will find everything you need to manage your digital marketing plans in the "Settings > Digital Marketing" section of your backoffice.

In the Digital Marketing section you will find what you need to configure about web analytics, SEO and social networks. Let's look at it in more detail.

Foxize Cloud has an integration with Google Analytics and Google Tag Manager, so it is not necessary to modify the source code of your platform, you just have to enter the UA code of Google Analytics and the GTM of Google Tag Manager to install the tools in your online school.

The UA code is provided by Google Analytics when creating an account and its format is "UA-XXXXXXX-X".

You will also find the GTM code when creating a Google Tag Manager account and its format is: "GTM-XXXXXX".

If you use GTM, it is not necessary to provide the UA code for Google Analytics, since it can be managed directly in Google Tag Manager.

SEO

In the next section, you will find the necessary information about SEO on your platform.

The platform automatically generates the robots and sitemap that Google uses to index the web in its search engine.

In this section you will find a link to consult them, or you can access them by adding /robots.txt or /sitemap.xml at the end of the URL of your platform.

The robots and the sitemap are not editable, but Foxize Cloud allows you to work on the SEO content of your pages, such as the title and description that will appear in the search result in search engines such as Google or Bing. To edit it, you must go to "Settings > Appearance > Page edition" and in the action's column go to "Page setup" (the gear icon).

There you can edit:

• SEO title: this is the title that will be displayed in Google when the page appears in the search results. The title must not exceed 70 characters.

• SEO description: this is the description that will be displayed in Google when the page appears in the search results. The title must not exceed 156 characters.

• Source code: you can enter a JavaScript code to track this page. For example, to analyze conversion results in Google Analytics, for SEM campaigns or for Social Ads.

Finally, you will find the Social Networks section. Here you can add your organization's social networks: Facebook, LinkedIn, Twitter, Instagram and Youtube.

In addition, you can also activate or deactivate the possibility that users and visitors to your platform can share the content of your website through links.

If you have any questions, you can send us your query through the "Help" widget from your backoffice or email us to soporte@foxizecloud.com and we will respond as soon as possible.