You have your training platform ready, but people will not arrive if you do not disseminate it. We have already seen different ways to get traffic and new users through marketing and advertising strategies, but today we will talk about SEO, the organic way to attract new users.

Every day you use search engines like Google to search for important information, think for a moment what results you click on ... Most likely, you will not go beyond the first page, even the first three results.

SEO, from the acronym Search Engine Optimization, is a technique used to improve the positioning of your website in search engines such as Google, Yahoo or Bing in an organic way, that is, without paying for advertising. Our goal is to place our training platform as close to the top position (usually for advertising). The closer to the top position your platform appears, the more traffic it will generate.

And how does search engine optimization work? Search engines have different criteria when ordering the results, but the two main ones are:

• The authority or popularity of your website, through the number of clicks and the presence of the platform on other websites or social networks, for example.

• How relevant is your website to the search that the user has made, that is, how well does it respond to their request.

We can optimize the latter through on-site SEO, improving our website and using keywords. Let's see in more detail how to optimize SEO in our training platform with Foxize Cloud.

Keywords Optimization

Keywords are those words that are most used in a Google search. Knowing what terms our target is looking for is very important to be relevant and get a good position. Websites like Google Trends allow you to search for keywords and find out their relevance.

There are two types of keywords, short-tail and long-tail.

• Short tail keyword: generic keywords, which are searched a lot and are easy to fit, but they are also the most used so you have more competition when ranking.

• Long tail keywords: they are longer and more specific keywords, usually less searched, but being more specific, it increases the possibility of users' conversion.

It is important to use both long-tail and short-tail keywords. Always repeating the same word can alter the user experience and penalize the web in search results.

Using keywords in URLs is also important. From the administrator of your training platform, you can customize the slug of your online and face-to-face courses.

Content

To get a good position in Google or other search engines, you must offer relevant content for users. It is clear that the online and face-to-face courses that you offer at your online school fall into this category.

In Foxize Cloud, you can create a landing page for each of the courses, complementing it with a description of the course that will help you position yourself.

In addition to the courses, you can find two sections to attract users and generate more traffic to your website: the diagnostic tests and the library of materials, where you can share relevant content open for new users related to the training topics you offer, something that search engines like Google value for positioning.

Structure of the page

The organization of the page through titles and subtitles (headers), the hyperlinks between the contents of the page and the use of words in bold help search engines to more easily recognize the content of the page.

Foxize Cloud training platforms are tailored with this important optimization point in mind.

Meta tags for the SERP

SERP, also known as Search Engine Results Page are the text that appear as a search result on Google. These results always have a title and description, and of course it is also important to optimize them to improve conversion.

In Foxize Cloud, you can customize the title and text of each page. It is necessary to create titles that respond to the user's answers and create a description that encourages action (see more, find out, etc.).

It is important to know that you have limited space, and therefore the characters are too. If these characters are exceeded, the text will be cut off.

Page loading

If we do an inspection with Lighthouse (web performance analysis tool) we can see that Foxize Cloud is adapted to guarantee good performance for all training platforms. To maintain this optimization, we must also optimize all the material that we upload to our training platform, such as images.

In a previous post, we explained different techniques to optimize the images of your online school. You can read it here.

These are the main points that you must take into account to generate organic traffic from search engines to your training platform. You can start creating your SEO friendly platform with our trial month, and have it ready for launch.